Strategy & Algorithm

Elena Marsh

Senior Editor, Linked Insider

Elena Marsh is Senior Editor at Linked Insider. She previously ran B2B growth at two SaaS startups and now tracks the LinkedIn algorithm, reply-rate data, and outreach strategy full time. Her pieces lean on first-party campaign data and operator interviews.

Articles by Elena Marsh

The B2B LinkedIn Creator Economy in 2026: A Map
trends

The B2B LinkedIn Creator Economy in 2026: A Map

2026-05-28.14 min read
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7 Mistakes Founders Make Doing Their Own LinkedIn Outreach
strategy

7 Mistakes Founders Make Doing Their Own LinkedIn Outreach

2026-05-28.11 min read
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LinkedIn Lead Gen Agency Red Flags: 8 Warning Signs Before You Sign
strategy

LinkedIn Lead Gen Agency Red Flags: 8 Warning Signs Before You Sign

2026-05-28.12 min read
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LinkedIn-First GTM: Why Are Early Startups Going LinkedIn-First in 2026?
trends

LinkedIn-First GTM: Why Are Early Startups Going LinkedIn-First in 2026?

2026-05-28.13 min read
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What is a LinkedIn drip campaign?
strategy

What is a LinkedIn drip campaign?

2026-05-28.9 min read
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What Is a LinkedIn Sequence? The Clean Definition
strategy

What Is a LinkedIn Sequence? The Clean Definition

2026-05-28.11 min read
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What Is LinkedIn ABM? Account-Based Marketing on LinkedIn
strategy

What Is LinkedIn ABM? Account-Based Marketing on LinkedIn

2026-05-28.10 min read
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What Is LinkedIn Dwell Time? Definition and Why It Matters
strategy

What Is LinkedIn Dwell Time? Definition and Why It Matters

2026-05-28.9 min read
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What is LinkedIn Impression Share (and How Do You Grow It)?
strategy

What is LinkedIn Impression Share (and How Do You Grow It)?

2026-05-28.8 min read
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What Is a LinkedIn InMail Credit (and How Do Refunds Work)?
strategy

What Is a LinkedIn InMail Credit (and How Do Refunds Work)?

2026-05-28.8 min read
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What Is a LinkedIn Open Profile? (And Is It Worth Turning On?)
strategy

What Is a LinkedIn Open Profile? (And Is It Worth Turning On?)

2026-05-28.8 min read
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What is the LinkedIn Social Selling Index (SSI), really?
strategy

What is the LinkedIn Social Selling Index (SSI), really?

2026-05-28.9 min read
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What Is Social Selling and Does It Actually Work?
strategy

What Is Social Selling and Does It Actually Work?

2026-05-28.8 min read
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How Do You Build a B2B Sales Pipeline on LinkedIn From Scratch?
strategy

How Do You Build a B2B Sales Pipeline on LinkedIn From Scratch?

2026-05-24.10 min read
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Cold Email vs LinkedIn Outreach: Which Works Better in 2026?
strategy

Cold Email vs LinkedIn Outreach: Which Works Better in 2026?

2026-05-24.13 min read
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Done-For-You LinkedIn Lead Generation for B2B SaaS: Is It Worth It in 2026?
strategy

Done-For-You LinkedIn Lead Generation for B2B SaaS: Is It Worth It in 2026?

2026-05-24.11 min read
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How Long Does It Take to See Results From LinkedIn Lead Generation?
strategy

How Long Does It Take to See Results From LinkedIn Lead Generation?

2026-05-24.14 min read
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How Do You Personalize LinkedIn Outreach at Scale?
strategy

How Do You Personalize LinkedIn Outreach at Scale?

2026-05-24.11 min read
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What Does a LinkedIn Lead Generation Agency Actually Do?
strategy

What Does a LinkedIn Lead Generation Agency Actually Do?

2026-05-24.10 min read
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Should You Use AI to Write Your LinkedIn Posts? (How to Keep It Sounding Like You)
strategy

Should You Use AI to Write Your LinkedIn Posts? (How to Keep It Sounding Like You)

2026-05-23.12 min read
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How Do Agencies and Consultancies Win Clients Without Relying on Referrals?
strategy

How Do Agencies and Consultancies Win Clients Without Relying on Referrals?

2026-05-23.13 min read
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How Do LinkedIn Lead Magnets Work (And How Do You Automate the DM)?
strategy

How Do LinkedIn Lead Magnets Work (And How Do You Automate the DM)?

2026-05-23.14 min read
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Does Commenting on LinkedIn Actually Generate Leads?
strategy

Does Commenting on LinkedIn Actually Generate Leads?

2026-05-23.13 min read
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How Do You Build a LinkedIn Content Calendar That Generates Leads?
strategy

How Do You Build a LinkedIn Content Calendar That Generates Leads?

2026-05-23.14 min read
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LinkedIn Lead Magnet Ideas That Actually Convert in 2026
strategy

LinkedIn Lead Magnet Ideas That Actually Convert in 2026

2026-05-23.14 min read
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How Many Meetings Should One Rep Book From LinkedIn Per Month?
strategy

How Many Meetings Should One Rep Book From LinkedIn Per Month?

2026-05-23.14 min read
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Should You Start a LinkedIn Newsletter in 2026?
strategy

Should You Start a LinkedIn Newsletter in 2026?

2026-05-23.11 min read
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How Do You Build a LinkedIn Personal Brand That Generates Inbound Leads?
strategy

How Do You Build a LinkedIn Personal Brand That Generates Inbound Leads?

2026-05-23.14 min read
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What Makes a LinkedIn Profile Convert Visitors Into Leads?
strategy

What Makes a LinkedIn Profile Convert Visitors Into Leads?

2026-05-23.12 min read
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What Should You Post on LinkedIn? The 40/30/20/10 Content Framework
strategy

What Should You Post on LinkedIn? The 40/30/20/10 Content Framework

2026-05-23.14 min read
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LinkedIn Long-Form Posts in 2026: When They Win and When They Flop
trends

LinkedIn Long-Form Posts in 2026: When They Win and When They Flop

2026-03-26.9 min read
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LinkedIn's 2026 Algorithm Update: Who's Winning and Why
trends

LinkedIn's 2026 Algorithm Update: Who's Winning and Why

2026-03-25.9 min read
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LinkedIn Creator Mode Is Dead. What Replaced It and What to Do Now
trends

LinkedIn Creator Mode Is Dead. What Replaced It and What to Do Now

2026-03-22.9 min read
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The LinkedIn Content Strategy That Actually Books Meetings
strategy

The LinkedIn Content Strategy That Actually Books Meetings

2026-03-21.10 min read
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InMail vs Connection Request in 2026: When Each One Actually Wins
trends

InMail vs Connection Request in 2026: When Each One Actually Wins

2026-03-19.9 min read
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LinkedIn Cut the Connection Request Limit. What Changes Now?
trends

LinkedIn Cut the Connection Request Limit. What Changes Now?

2026-02-08.9 min read
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