FREE TOOL
LinkedIn Lead-Magnet Reach Estimator
Measure how much further your comment-to-DM lead-magnet posts reach versus your normal posts, from your own analytics. Enter both averages to see your lift.
Your lead-magnet reach lift
N/A
Enter a regular-post average above zero to get a lift ratio; a ratio against a zero baseline is undefined.
+0
Extra impressions per post
+0
Extra impressions per month
across 4 lead-magnet posts
This estimator works only from your own post analytics. Linked Insider publishes no benchmark lift for lead-magnet posts: the earlier first-party content dataset was retired in August 2026 and no replacement figure exists, so any multiplier shown here comes from your numbers, not ours.
How much more reach does a lead-magnet post get?
It depends on the account, and there is no trustworthy universal figure: the first-party dataset behind the older multiplier was retired in August 2026. The comment volume a lead-magnet post generates signals engagement to the feed, which can expand distribution. This estimator measures the effect on your own posts, from your own averages.
How this is calculated
Enter your average impressions for regular posts and for lead-magnet posts over the same window. The lift is the second average divided by the first; the extra-impressions figures are the difference between the two, per post and across your monthly lead-magnet volume.
No external benchmark is applied. Real reach varies with the strength of the offer and the size of your audience, and your own analytics are the only honest input.
Free to use and cite with attribution (CC BY 4.0). Benchmark figures from The Linked Insider Benchmark.
Frequently asked questions
How much more reach does a LinkedIn lead-magnet post get?
There is no reliable universal multiplier, and Linked Insider does not publish one: the first-party content dataset behind the older figure was retired in August 2026 and no replacement measurement exists. Reach depends on your audience, your offer, and your baseline, which is why this estimator measures the lift from your own post analytics instead of applying a borrowed benchmark.
What is a comment-to-DM lead-magnet post on LinkedIn?
It is a post that offers a resource (guide, template, checklist) and asks readers to comment a keyword to receive it by direct message. The comment volume signals engagement to the feed, which can expand the post's distribution.
Why do lead-magnet posts reach so many more people?
LinkedIn's feed rewards early engagement, and asking for a comment drives more comments than a normal post. High comment velocity tells the algorithm the post is worth distributing, which can compound into a much larger impression total. How much larger is an account-level question; your own averages answer it better than any published benchmark.
How accurate is this LinkedIn reach estimate?
It is arithmetic on your own numbers, not a forecast: the lift is your lead-magnet average divided by your regular-post average. It is only as good as the averages you enter, so use the same time window for both and enough posts for each average to be stable.
Run comment-to-DM campaigns the easy way
Reachium runs comment-to-DM lead-magnet campaigns and delivers the asset by DM automatically.
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