Cold Email vs LinkedIn Calculator

Does cold email or LinkedIn get more replies?

It depends on your list and execution. In Reachium's published platform data, LinkedIn connection requests reply at about 8.1% of all requests sent. Cold email reply rates are commonly cited in the 1 to 5% range of emails sent, so for the same list size LinkedIn often produces more replies, but a well-targeted email list can close the gap.

What is a good cold email reply rate?

Industry estimates put cold email reply rates around 1 to 5% of emails sent, with well-segmented, highly-personalized campaigns reaching the upper end. This tool lets you enter your own rate so the comparison reflects your actual performance rather than a generic average.

Should I use cold email or LinkedIn for outreach?

Often both. LinkedIn carries social proof and a visible profile, which lifts trust and reply rates, while email scales cheaply and is not capped by connection limits. Many teams combine them: LinkedIn for warm, high-value targets and email for volume. The calculator helps you size each channel.

Where does the LinkedIn reply rate here come from?

Yes. The 8.1% LinkedIn reply rate is Reachium's published measurement across 161,569 real connection requests (replies as a share of all requests sent). The cold email reply rate is your editable industry estimate, not Linked Insider data, so the comparison stays honest about what is measured versus assumed.